Shipium Blog | Insights from CMO Kris Gösser

Kris Gösser

Diagonal thinker who enjoys hard problems of any variety. Currently employee #5 and the first business hire at Shipium, a Seattle startup founded by Amazon and Zulily vets to help ecommerce companies modernize their supply chains. Previously was CMO at Datica where I helped healthcare developers use the cloud. Prior to that I came up through product and engineering roles. In total, 18 years of experience leading marketing, product, sales, design, operations, and engineering initiatives within cloud-based technology companies.

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Complete Ecommerce Supply Chain Guide

06/19/202519 min read

[A Guide to Ecommerce Supply Chain Analytics + 40 Metrics to Track [Updated for 2025]](/content/content/supply-chain-analytics/ "A Guide to Ecommerce Supply Chain Analytics + 40 Metrics to Track [Updated for 2025]"/index.html)

A Guide to Ecommerce Supply Chain Analytics + 40 Metrics to Track [Updated for 2025]

06/19/202520 min read

[What to look for in the best 3PL software](/content/content/best-3pl-software/ "What to look for in the best 3PL software"/index.html)

What to look for in the best 3PL software

05/30/202510 min read

[How to Reduce WISMO Requests: A Guide](/content/content/where-is-my-order-wismo/ "How to Reduce WISMO Requests: A Guide"/index.html)

How to Reduce WISMO Requests: A Guide

05/23/202511 min read

[How to Properly Pack and Ship Electronics in the U.S.](/content/content/how-to-ship-electronics/ "How to Properly Pack and Ship Electronics in the U.S."/index.html)

How to Properly Pack and Ship Electronics in the U.S.

05/15/202511 min read

[How SAP EWM Optimizes Your Supply Chain](/content/content/sap-ewm-supply-chain/ "How SAP EWM Optimizes Your Supply Chain"/index.html)

How SAP EWM Optimizes Your Supply Chain

05/15/20257 min read

[Supply Chain Solutions to Add to Your Tech Stack](/content/content/supply-chain-solutions/ "Supply Chain Solutions to Add to Your Tech Stack"/index.html)

Supply Chain Solutions to Add to Your Tech Stack

05/13/20259 min read

[How to Decrease Shipping Costs](/content/content/how-to-decrease-shipping-costs/ "How to Decrease Shipping Costs"/index.html)

How to Decrease Shipping Costs

05/13/202512 min read

[Ecommerce Shipping Options You Should Look Into](/content/content/best-ecommerce-shipping-options/ "Ecommerce Shipping Options You Should Look Into"/index.html)

Ecommerce Shipping Options You Should Look Into

05/05/202511 min read

[Körber WMS: 7 Use Cases for Ecommerce Shipping Operations](/content/content/korber-wms-7-use-cases-for-ecommerce-shipping-operations/ "Körber WMS: 7 Use Cases for Ecommerce Shipping Operations"/index.html)

Körber WMS: 7 Use Cases for Ecommerce Shipping Operations

05/05/20257 min read

[Shipping Manifest Management: Best Practices for Ecommerce](/content/content/shipping-manifest-management/ "Shipping Manifest Management: Best Practices for Ecommerce"/index.html)

Shipping Manifest Management: Best Practices for Ecommerce

05/05/202510 min read

[URSA Expired on FedEx Ship Manager: Solutions and Prevention](/content/content/preventing-ursa-expirations-for-fedex-ship-manager-with-shipium/ "URSA Expired on FedEx Ship Manager: Solutions and Prevention"/index.html)

URSA Expired on FedEx Ship Manager: Solutions and Prevention

05/05/20257 min read

10 Ecommerce Shipping Best Practices Every Company Should Follow

For enterprise ecommerce businesses, shipping doesn’t just represent a significant portion of operating expenses…

[Read more](/content/content/10-ecommerce-shipping-best-practices-every-company-should-follow/ "10 Ecommerce Shipping Best Practices Every Company Should Follow"/index.html)

5 Ways to Effectively Manage Ecommerce Shipping Delays

More than two-thirds of customers have experienced at least one delayed delivery in their…

[Read more](/content/content/ecommerce-shipping-delays/ "5 Ways to Effectively Manage Ecommerce Shipping Delays"/index.html)

7 Key Steps to Efficient Parcel Spend Management

Ecommerce parcel cost represents a large portion of the expenses that chip away at…

[Read more](/content/content/parcel-spend-management/ "7 Key Steps to Efficient Parcel Spend Management"/index.html)

10 Shopify Fulfillment Best Practices for Ecommerce Businesses

A successful Shopify ecommerce business not only drives sales but also delivers a seamless…

[Read more](/content/content/10-shopify-fulfillment-best-practices-for-ecommerce-businesses/ "10 Shopify Fulfillment Best Practices for Ecommerce Businesses"/index.html)