Shipium Blog | Insights from CMO Kris Gösser

Kris Gösser

Diagonal thinker who enjoys hard problems of any variety. Currently employee #5 and the first business hire at Shipium, a Seattle startup founded by Amazon and Zulily vets to help ecommerce companies modernize their supply chains. Previously was CMO at Datica where I helped healthcare developers use the cloud. Prior to that I came up through product and engineering roles. In total, 18 years of experience leading marketing, product, sales, design, operations, and engineering initiatives within cloud-based technology companies.

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How to Design an End-to-End Customer Delivery Experience

07/31/2025 13 min read

[How to Design an End-to-End Customer Delivery Experience](/content/playbook/how-to-design-an-end-to-end-customer-delivery-experience/ "How to Design an End-to-End Customer Delivery Experience"/index.html)

Connecting Pre-Purchase Promise to Shipping Selection

07/31/2025 14 min read

[Connecting Pre-Purchase Promise to Shipping Selection](/content/playbook/how-to-connect-a-pre-purchase-delivery-promise-to-post-purchase-shipping-selection/ "Connecting Pre-Purchase Promise to Shipping Selection"/index.html)

Order Fulfillment Services to Streamline Delivery

07/31/2025 9 min read

[Order Fulfillment Services to Streamline Delivery](/content/content/order-fulfillment-services/ "Order Fulfillment Services to Streamline Delivery"/index.html)

Manhattan WMS: How to Optimize for Ecommerce Delivery

07/31/2025 7 min read

[Manhattan WMS: How to Optimize for Ecommerce Delivery](/content/content/manhattan-wms-ecommerce-delivery/ "Manhattan WMS: How to Optimize for Ecommerce Delivery"/index.html)

Delivery Promise: Maintaining Accurate Estimates

07/31/2025 8 min read

[Delivery Promise: Maintaining Accurate Estimates](/content/content/accurate-delivery-promise/ "Delivery Promise: Maintaining Accurate Estimates"/index.html)

Mastering Service Level Agreements (SLA) in the Shipping Industry

07/31/2025 13 min read

Mastering Service Level Agreements (SLA) in the Shipping Industry

What Is Distributed Order Management (DOM)?

07/24/2025 9 min read

What Is Distributed Order Management (DOM)?

How to Reduce Freight Costs: A Guide for Enterprises

07/03/2025 13 min read

[How to Reduce Freight Costs: A Guide for Enterprises](/content/content/how-to-reduce-freight-costs/ "How to Reduce Freight Costs: A Guide for Enterprises"/index.html)

How to Optimize Your Delivery Experience

07/03/2025 11 min read

[How to Optimize Your Delivery Experience](/content/content/delivery-experience/ "How to Optimize Your Delivery Experience"/index.html)

3PL Billing Management: Best Practices and Guide

07/02/2025 14 min read

[3PL Billing Management: Best Practices and Guide](/content/content/3pl-billing/ "3PL Billing Management: Best Practices and Guide"/index.html)

Parcel Shipping Optimization: A Guide

06/19/2025 8 min read

[Parcel Shipping Optimization: A Guide](/content/content/parcel-shipping-optimization-a-guide/ "Parcel Shipping Optimization: A Guide"/index.html)

Estimated Delivery Dates: Calculation and Optimization Guide

06/19/2025 11 min read

[Estimated Delivery Dates: Calculation and Optimization Guide](/content/content/estimated-delivery-dates/ "Estimated Delivery Dates: Calculation and Optimization Guide"/index.html)

10 Ecommerce Shipping Best Practices Every Company Should Follow

For enterprise ecommerce businesses, shipping doesn’t just represent a significant portion of operating expenses…

[Read more](/content/content/10-ecommerce-shipping-best-practices-every-company-should-follow/ "10 Ecommerce Shipping Best Practices Every Company Should Follow"/index.html)

5 Ways to Effectively Manage Ecommerce Shipping Delays

More than two-thirds of customers have experienced at least one delayed delivery in their…

[Read more](/content/content/ecommerce-shipping-delays/ "5 Ways to Effectively Manage Ecommerce Shipping Delays"/index.html)

7 Key Steps to Efficient Parcel Spend Management

Ecommerce parcel cost represents a large portion of the expenses that chip away at…

[Read more](/content/content/parcel-spend-management/ "7 Key Steps to Efficient Parcel Spend Management"/index.html)

10 Shopify Fulfillment Best Practices for Ecommerce Businesses

A successful Shopify ecommerce business not only drives sales but also delivers a seamless…

[Read more](/content/content/10-shopify-fulfillment-best-practices-for-ecommerce-businesses/ "10 Shopify Fulfillment Best Practices for Ecommerce Businesses"/index.html)