# Kris Gösser

Diagonal thinker who enjoys hard problems of any variety. Currently employee #5 and the first business hire at Shipium, a Seattle startup founded by Amazon and Zulily vets to help ecommerce companies modernize their supply chains. Previously was CMO at Datica where I helped healthcare developers use the cloud. Prior to that I came up through product and engineering roles. In total, 18 years of experience leading marketing, product, sales, design, operations, and engineering initiatives within cloud-based technology companies.

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### Ecommerce Returns Management: Best Practices for Reducing Costs and Improving Margins
**01/26/2026** 10 min read  
[Read the article](/content/content/ecommerce-returns-management/index.html)

### 9 Shipping Technology Trends to Look out for in 2025
**01/06/2026** 12 min read  
[Read the article](/content/content/shipping-tech-trends/index.html)

### Smart Order Routing vs. Static Logic: What Retailers Need to Know
**12/23/2025** 7 min read  
[Read the article](/content/content/smart-order-routing-vs-static-logic/index.html)

### How to Improve OTIF Without Increasing Logistics Costs
**12/16/2025** 10 min read  
[Read the article](/content/content/how-to-improve-otif/index.html)

### What Is Delivery Management? An Expert Guide
**10/02/2025** 11 min read  
[Read the article](/content/content/delivery-management/index.html)

### How to improve delivery efficiency — and get buy-in for your initiative
**09/29/2025** 9 min read  
[Read the article](/content/content/how-to-improve-delivery-efficiency/index.html)

### Standard Shipping: The Definitive Guide
**09/29/2025** 7 min read  
[Read the article](/content/content/standard-shipping/index.html)

### Adding a Delivery Promise
**09/29/2025** 13 min read  
[Read the article](/content/playbook/adding-a-delivery-promise/index.html)

### Adding a 2-Day Shipping Program
**09/29/2025** 19 min read  
[Read the article](/content/playbook/adding-a-2-day-shipping-program/index.html)

### Same-Day Delivery Technology: How the Right Tech Stack Turns Complexity into Speed
**09/25/2025** 9 min read  
[Read the article](/content/content/same-day-delivery-technology/index.html)

### 10 Shopify Fulfillment Best Practices for Ecommerce Businesses
**09/08/2025** 8 min read  
[Read the article](/content/content/10-shopify-fulfillment-best-practices-for-ecommerce-businesses/index.html)

### 10 Ecommerce Shipping Best Practices Every Company Should Follow
**09/08/2025** 13 min read  
[Read the article](/content/content/10-ecommerce-shipping-best-practices-every-company-should-follow/index.html)

### 5 Ways to Effectively Manage Ecommerce Shipping Delays

More than two-thirds of customers have experienced at least one delayed delivery in their…  
[Read the article](/content/content/ecommerce-shipping-delays/index.html)

### 7 Key Steps to Efficient Parcel Spend Management

Ecommerce parcel cost represents a large portion of the expenses that chip away at…  
[Read the article](/content/content/parcel-spend-management/index.html)

### 10 Shopify Fulfillment Best Practices for Ecommerce Businesses

A successful Shopify ecommerce business not only drives sales but also delivers a seamless…  
[Read the article](/content/content/10-shopify-fulfillment-best-practices-for-ecommerce-businesses/index.html)